The $10M
Outbound Playbook
The prospecting system that works for any B2B sales team. Stop guessing. Start booking 10+ meetings a week—SaaS, agencies, financial services, or any industry.
From a Sales Dev Director who trained 50+ reps
NEW LEADS!
Works for Any Industry
Whether you're selling software, services, or solutions—the Prospecting OS adapts to your market.
SaaS & Tech
Tired of spray-and-pray outbound?
Build targeted lists and multi-touch sequences that actually convert.
Agencies
Stop waiting for referrals to come in
Proactively fill your pipeline with ideal clients who need your services.
Local Services
Book more estimates without cold door-knocking
Reach business owners with personalized outreach that gets responses.
Financial Services
Build trust before the first call
Position yourself as a trusted advisor from the very first touchpoint.
+ Manufacturing, Healthcare, Real Estate, Recruiting, and more...
The Prospecting
Value Stack
Stacked to guarantee your success.
The Complete System
A proven 5-step framework for predictable pipeline generation
ICP & Personas
Define your ideal customer profile and target personas
Research Signals
Find trigger events and intent signals
Messaging
Craft value-driven outreach using the 3-Block System
Cadence
Build multi-touch sequences across channels
Convert
Handle objections and book qualified meetings
What's Inside
12 chapters covering everything you need for modern prospecting
Introduction
What is Prospecting OS and how to use this system
ICP & Personas
Define your ideal customer profile and buyer personas
The 3-Block System
Our signature email framework that gets 20%+ reply rates
Research & Signals
Find trigger events and intent signals at scale
Daily Workflow
The exact prospecting routine top SDRs follow
Cadence Architecture
Multi-touch sequences that book meetings
Objection Handling
Scripts to turn 'no' into 'yes'
Meeting Quality
Qualify prospects and handoff to AEs properly
Metrics & Dashboards
Track the right KPIs and build accountability
Coaching & QA
Continuous improvement frameworks for managers
30-60-90 Rollout
Implementation roadmap for your team
Template Pack
45+ ready-to-use templates and worksheets
+ Industry Adapters
Specialized playbooks for SMB, Enterprise, Local Services, and B2B Complex sales
One System, Two Modes
Whether you're selling to SMBs or enterprise, the OS adapts to your motion
SMB Mode
Fast, direct, volume-focused

- check_circleQuick qualification frameworks
- check_circleHigh-velocity cadences
- check_circleValue-first messaging
Enterprise Mode
Strategic, multi-threaded, complex

- check_circleStakeholder mapping playbooks
- check_circleMulti-threading strategies
- check_circleExecutive-level messaging
| Aspect | SMB | Enterprise |
|---|---|---|
| Decision Makers | 1-2 stakeholders | 7-10+ stakeholders |
| Sales Cycle | 2-4 weeks | 3-6 months |
| Cadence Length | 10-12 touches | 15-20+ touches |
| Primary Channel | Email + Phone | Multi-threading across org |
| Key Focus | Speed to close | Stakeholder mapping |
Ready-to-Use Templates
Stop starting from scratch. Every framework, worksheet, and script you need is included.

ICP Worksheet
Define your ideal customer profile step by step

3-Block Email Builder
Craft high-converting cold emails

Daily Prospecting Plan
Structure your prospecting day

Cadence Planner
Design multi-touch outreach sequences

Objection Matrix
Responses for every common objection

Meeting Scorecard
Qualify meetings before handoff

Coaching Scorecard
Evaluate and improve rep performance

30-60-90 Rollout
Deploy the OS across your team
...plus 37 more templates for call scripts, LinkedIn messages, voicemails, and more
See all templatesarrow_forwardSee What's Inside
Real frameworks and templates from the system. No fluff, no filler—just actionable tools you can use today.

Trigger-Based Prospecting Matrix
Know exactly when to reach out based on 15+ buying signals that indicate intent.

Enterprise Cadence Builder
Multi-touch sequences designed for complex B2B sales cycles with multiple stakeholders.

SDR Dashboard Template
Track the metrics that actually matter—activity, conversion rates, and pipeline contribution.
Plus 42 more templates and 12 in-depth chapters

FREE BONUS: The $2M Cold Call Script
The complete 9-step framework that books meetings on every call.
Built by a Sales Development Leader
Not theory from a consultant. A battle-tested system from someone who builds SDR teams for a living.

Davis Tull
Director of Sales Development & Enablement
"I've spent the last decade building and leading SDR teams—first at a marketing agency where I created prospecting systems for enterprise SaaS clients, and now as a Director at a cybersecurity MSSP."
"This isn't a course I created to sell. This is the exact system I use every day to train reps, build cadences, and generate pipeline."
"I've trained 50+ SDRs using these frameworks. I've seen what works across SaaS, agencies, financial services, and more. Now I'm packaging it all so you can skip the trial and error."
Choose Your Level
Works for any B2B sales team. One-time payment. Lifetime access.
Core
Get started with proven prospecting foundations
Best for: Individual reps just getting started
- check_circleComplete ebook (PDF + EPUB)
- check_circle15 core templates
- check_circle3-Block Email Framework
- check_circleICP & Persona worksheets
- check_circleLifetime access
Pro
Full prospecting system for serious closers
Best for: ICs wanting the complete toolkit
- check_circleEverything in Core
- check_circle45+ advanced templates
- check_circleAll 4 market adapters
- check_circleObjection handling scripts
- check_circleCall & voicemail frameworks
- check_circleLinkedIn outreach templates
- check_circleCadence builder tools
- check_circleQuarterly content updates
Team
Scale prospecting across your entire sales org
Best for: Sales leaders rolling out to their team
- check_circleEverything in Pro
- check_circleUp to 10 team seats
- check_circleManager coaching playbooks
- check_circleQA scorecards & rubrics
- check_circle30/60/90 rollout plan
- check_circleEditable source files
- check_circleTeam onboarding guide
- check_circlePriority support
AI Auto-Fill Credits
Enter a company name or URL, and AI fills your templates with researched data—ICP, pain points, messaging, and more.
Need Enterprise Licensing?
For teams of 10+, custom training, or internal enablement rights. Let's talk about your needs.
Questions? Answers.
Stop Guessing.
Start Closing.
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