The $10M
Outbound Playbook
The prospecting system that works for any B2B sales team. Stop guessing. Start booking 10+ meetings a week—SaaS, agencies, financial services, or any industry.
From a Sales Dev Director who trained 50+ reps
Works for Any Industry
Whether you're selling software, services, or solutions—the Prospecting OS adapts to your market.
SaaS & Tech
Tired of spray-and-pray outbound?
Build targeted lists and multi-touch sequences that actually convert.
Agencies
Stop waiting for referrals to come in
Proactively fill your pipeline with ideal clients who need your services.
Local Services
Book more estimates without cold door-knocking
Reach business owners with personalized outreach that gets responses.
Financial Services
Build trust before the first call
Position yourself as a trusted advisor from the very first touchpoint.
+ Manufacturing, Healthcare, Real Estate, Recruiting, and more...
Invest in Your Commission Check
Every meeting you book is money in your pocket. How many are you leaving on the table?
Let's be honest about what's really happening:
Your inbox is full of templates you found on LinkedIn that don't convert. You're "personalizing" emails but still getting ghosted. Your pipeline looks solid on Monday and empty by Friday.
And the worst part? You're watching reps with half your work ethic close twice your deals.
They're not smarter. They're not luckier. They have a system.
Every email that gets ignored isn't just rejection. It's rent money. Car payments. Vacations you can't take. The commission check you should have earned.
$149 to potentially add thousands to your annual earnings. That's not an expense. That's an investment with a ridiculous ROI.
Stop gambling with your income. Start investing in it.
Cold Outreach Engine
Dream Outcome: Achieve 20% reply rates with templates that actually get responses. Stop being ignored.
- check_circle3 Email Frameworks
- check_circleLinkedIn DMs
- check_circleCall Scripts
Pipeline Mastery
Likelihood: Never lose a lead again with our proven CRM setup. Systematize your deal flow.
- check_circleCRM Setup Guide
- check_circleFollow-up Cadence
- check_circleDeal Tracking
Objection Destroyer
Effort: Plug-and-play scripts. Turn "no" into "yes" with zero extra effort from your team.
- check_circleObjection Handling
- check_circleClosing Questions
- check_circleRebuttals
The Complete System
A proven 5-step framework for predictable pipeline generation
ICP & Personas
Define your ideal customer profile and target personas
Research Signals
Find trigger events and intent signals
Messaging
Craft value-driven outreach using the 3-Block System
Cadence
Build multi-touch sequences across channels
Convert
Handle objections and book qualified meetings
What's Inside
12 chapters covering everything you need for modern prospecting
Introduction
What is Prospecting OS and how to use this system
ICP & Personas
Define your ideal customer profile and buyer personas
The 3-Block System
Our signature email framework that gets 20%+ reply rates
Research & Signals
Find trigger events and intent signals at scale
Daily Workflow
The exact prospecting routine top SDRs follow
Cadence Architecture
Multi-touch sequences that book meetings
Objection Handling
Scripts to turn 'no' into 'yes'
Meeting Quality
Qualify prospects and handoff to AEs properly
Metrics & Dashboards
Track the right KPIs and build accountability
Coaching & QA
Continuous improvement frameworks for managers
30-60-90 Rollout
Implementation roadmap for your team
Template Pack
35+ ready-to-use templates and worksheets
+ Industry Adapters
Specialized playbooks for SMB, Enterprise, Local Services, and B2B Complex sales
One System, Two Modes
Whether you're selling to SMBs or enterprise, the OS adapts to your motion
SMB Mode
Fast, direct, volume-focused
- check_circleQuick qualification frameworks
- check_circleHigh-velocity cadences
- check_circleValue-first messaging
Enterprise Mode
Strategic, multi-threaded, complex
- check_circleStakeholder mapping playbooks
- check_circleMulti-threading strategies
- check_circleExecutive-level messaging
| Aspect | SMB | Enterprise |
|---|---|---|
| Decision Makers | 1-2 stakeholders | 7-10+ stakeholders |
| Sales Cycle | 2-4 weeks | 3-6 months |
| Cadence Length | 10-12 touches | 15-20+ touches |
| Primary Channel | Email + Phone | Multi-threading across org |
| Key Focus | Speed to close | Stakeholder mapping |
Ready-to-Use Templates
Stop starting from scratch. Every framework, worksheet, and script you need is included.
ICP Worksheet
Define your ideal customer profile step by step
3-Block Email Builder
Craft high-converting cold emails
Daily Prospecting Plan
Structure your prospecting day
Cadence Planner
Design multi-touch outreach sequences
Objection Matrix
Responses for every common objection
Meeting Scorecard
Qualify meetings before handoff
Coaching Scorecard
Evaluate and improve rep performance
30-60-90 Rollout
Deploy the OS across your team
...plus 27 more templates for call scripts, LinkedIn messages, voicemails, and more
See all templatesarrow_forwardSee What's Inside
Real frameworks and templates from the system. No fluff, no filler—just actionable tools you can use today.
Trigger-Based Prospecting Matrix
Know exactly when to reach out based on 15+ buying signals that indicate intent.
Enterprise Cadence Builder
Multi-touch sequences designed for complex B2B sales cycles with multiple stakeholders.
SDR Dashboard Template
Track the metrics that actually matter—activity, conversion rates, and pipeline contribution.
Plus 42 more templates and 12 in-depth chapters
FREE BONUS: The $2M Cold Call Script
The complete 9-step framework that books meetings on every call.
The $2M Cold Call Script
15 chapters covering everything you need to master cold calling and book more meetings
Introduction
Why cold calling still works in 2024
- check78% of decision-makers take cold calls
- checkThe $2M script philosophy
The Cold Call Map
Visual framework of the entire system
- checkThe 9-step call flow overview
- checkColor-coded system for quick reference
Script Framework
The exact structure for successful calls
- checkBuilding your personalized script
- checkThe 3 T's: Tone, Tempo, Transitions
Opener Library
20+ proven openers that disarm prospects
- checkPermission-based openers
- checkPattern interrupts that work
Qualifying Questions
Confirm the right person and uncover intel
- checkVerify you have the right decision-maker
- checkGather intel for personalization
Pain Fishing
How to uncover real problems conversationally
- checkAsk questions that reveal pain
- checkActive listening techniques
Tailored Value Prop
Connect their pain to your solution
- checkBuild value props on the fly
- checkThe problem-solution bridge
Go Questions
Create dialogue, not monologue
- checkKeep prospects engaged
- checkCheck for understanding
Differentiator Hammer
Proof points that set you apart
- checkWhat makes you different (not better)
- checkUse case stories that resonate
Closing Techniques
Binary choice closes that get meetings
- checkThe assumptive close
- checkBinary choice close (this week or next?)
Post-Close Qualifying
Gather intel to prep for the meeting
- checkWhat to ask after they say yes
- checkSet meeting expectations
Lock It In
Schedule and confirm while on the call
- checkSend the invite while talking
- checkReduce no-show rates
Objection Playbook
Responses for every common objection
- check"Send me an email" response
- check"I'm not interested" response
Practice Plan
7-day practice routine with drills
- checkDaily practice exercises
- checkRole-play scenarios
Scorecard & QA
Manager tools for coaching calls
- checkCall scoring rubric
- checkCoaching conversation framework
Appendices
Reference guides and additional resources
- checkQuick reference cards
- checkIndustry-specific adaptations
Built by a Sales Development Leader
Not theory from a consultant. A battle-tested system from someone who builds SDR teams for a living.
Davis Tull
Director of Sales Development & Enablement
Connect on LinkedIn"Before I spent a decade building SDR teams, I was drafted by the New Orleans Saints. That chapter ended, but the competitive mindset—the preparation, the film study, the relentless practice—never left."
"I brought that same discipline to sales. Now as a Director of Sales Development, I've trained 50+ SDRs using frameworks built on the same principles: preparation beats talent, process beats hustle, and the right system makes everyone better."
"This isn't theory from a consultant. It's a battle-tested playbook from someone who knows what it takes to compete at the highest level."
Choose Your Level
Works for any B2B sales team. One-time payment. Lifetime access.
Core
Get started with proven prospecting foundations
Best for: Individual reps just getting started
- check_circleComplete ebook (PDF + EPUB)
- check_circleCold Calling Bonus Book
- check_circle15 core templates
- check_circle3-Block Email Framework
- check_circleICP & Persona worksheets
- check_circleLifetime access
Pro
Full prospecting system for serious closers
Best for: ICs wanting the complete toolkit
- check_circleEverything in Core
- check_circle35+ advanced templates
- check_circleAll 4 market adapters
- check_circleObjection handling scripts
- check_circleCall & voicemail frameworks
- check_circleLinkedIn outreach templates
- check_circleCadence builder tools
- check_circleQuarterly content updates
Team
Scale prospecting across your entire sales org
Best for: Sales leaders rolling out to their team
- check_circleEverything in Pro
- check_circleUp to 5 team seats
- check_circleManager coaching playbooks
- check_circleQA scorecards & rubrics
- check_circle30/60/90 rollout plan
- check_circleEditable source files
- check_circleTeam onboarding guide
- check_circlePriority support
AI Auto-Fill Credits
Enter a company name or URL, and AI fills your templates with researched data—ICP, pain points, messaging, and more.
Questions? Answers.
30-Day Money-Back GuaranteeStop Guessing.
Start Closing.
Join 5,000+ sales pros who book 10+ meetings a week with the OS. Get instant access to the complete system.
Normally $1,499
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